Welcome to CIMR’s new Social Media and Engagement Manager, Gabi Losito

A big welcome to the newest member of our CIMR team – Gabi Losito, our new Social Media and Engagement Manager. Gabi will be working with us to help us improve our digital communication strategy, so that CIMR can have even more reach and visibility, and so that we can get even better at working with different audiences. Gabi can be reached at g.losito@bbk.ac.uk. Welcome to the team, Gabi!

Gabriella Losito is a marketing professional with 6 years’ experience in the electronics manufacturing sector. Her current role involves the management and development of corporates digital marketing strategies to increase customers brand awareness. She holds a BA in Marketing and Business Communications from the University of Bari, Italy, and recently graduated at Birkbeck with a MSc in Marketing. She’s passionate about social media, technology, and fitness. Her qualitative master’s dissertation ‘Exploring digital fitness consumption in the aftermath of the Covid-19 pandemic: how social interaction and gamified experience are coming to the forefront of intention to use fitness apps’ brought her passions together as she explored the impact of the pandemic on the factors driving the adoption and use of fitness apps. The study unveiled how the social interaction and gamification of fitness are becoming increasingly important for postmodern fitness app users after the pandemic. Connect with her in LinkedIn here: https://www.linkedin.com/in/gabriella-losito/.