In this paper, the authors analysethe practices of product/service innovations adopted by university spinoffs. They reconcile the traditional linear process (formal stages in product/service innovation) with the two practice-based logics. In so doing, they conducted in-depth interviews with 20 founders of UK spinoffs.
The CIMR Autumn 2022 Newsletter is here
The CIMR Winter Term newsletter is out – with an update on everything that has been happening at CIMR over the past four months